ARCpoint Labs Opens First Ground-Up Dual-Brand Location in Green Bay, Wisconsin
A mother-daughter team proves that ARCpoint Labs’ employer-focused model delivers exceptional service — and a blueprint for the future of franchise lab testing.
When Renée and Olivia Durocher opened their lab testing location in Green Bay, Wisconsin, they weren’t just launching a business — they were making an impact. As a mother-daughter team, they became the owners of the first-ever ground-up ARCpoint Labs dual-brand franchise location, part of the growing CRESSO Brands, LLC network.
The Green Bay location stands as proof of concept for what ARCpoint Labs envisions as the future of franchise lab testing: comprehensive employer solutions delivered with operational efficiency and white-glove service.
The ARCpoint Labs Difference
ARCpoint Labs has established itself as the premier nationwide lab for delivering complete, end-to-end solutions across Employer Solutions, DNA Solutions, Drug and Alcohol Testing, and Dry Eyes — all locally owned and operated. For businesses navigating increasingly complex compliance requirements, that means one trusted partner, one streamlined process, and a full suite of services designed to keep operations running smoothly and confidently
ARCpoint Labs serves businesses and employers with:
- Drug and alcohol testing & DOT compliance
- Background checks and policy development
- Employee Assistance Program (EAP)
- End-to-end services on a single invoice — the only nationwide provider of its kind
“This is much more than simply co-locating two brands — it’s an entirely reimagined business model. We’re serving individual consumers who need affordable wellness testing and businesses requiring comprehensive compliance services, all with a single lease, one staff, and shared operational systems.”
— Renée Durocher, Franchise Owner & 20-Year Healthcare Veteran
Built for Scale. Backed by Expertise.
“We’re positioning our franchise owners for success by ensuring they can capture every lab testing opportunity in their market.”
— Kelly Crompvoets, President of ARCpoint Labs
The Green Bay location was designed from the ground up with scalability in mind, establishing clear operational standards built around six core priorities:
- Privacy
- Personalized Service
- Convenience
- Time savings
- Cost transparency
- Cost savings
The unique floor plan balances privacy requirements with an open aesthetic — ensuring clients feel comfortable whether they’re walking in for a wellness test or a corporate compliance screening.
“When the brands operate so cohesively that customers simply experience exceptional service regardless of which door they walked through, we know we’ve achieved operational excellence.”
— Renée Durocher
A Timely Opportunity for Franchise Investors
Employers today face increasing regulatory compliance requirements as workplace safety and drug-free workplace policies expand across industries. ARCpoint Labs franchise owners are uniquely positioned to meet that demand — with no medical background required and full corporate support from day one.
The ARCpoint Labs franchise model offers compelling advantages for qualified investors:
- Comprehensive employer solutions under one roof
- Shared infrastructure reduces overhead while expanding market reach
- No medical background required — business development skills prioritized
- Established proof of concept with full corporate support for replication
- 28 years of laboratory expertise and 120+ locations across 29 states
About ARCpoint Labs
ARCpoint Labs — Established in 1998, franchising since 2006. 120+ locations across 29 states, specializing in employer solutions including comprehensive drug testing, DOT compliance, and employee screening services. Part of CRESSO Brands, LLC.