Kelly Crompvoets

Kelly Crompvoets

Kelly Crompvoets is currently serving as the Interim President at ARCpoint Labs and the Chief Marketing Officer of CRESSO Brands. She originally joined ANY LAB TEST NOW in October 2021 as the Vice President of Marketing and was later promoted to CMO of CRESSO Brands, the parent company of both ARCpoint Labs and ANY LAB TEST NOW.

Kelly brings more than 20 years of experience in the franchising industry, with a proven track record of leadership in marketing, operations, and franchise relations. Prior to joining ANY LAB TEST NOW®, she served franchise owners at Home Franchise Concepts, LLC (HFC)—the parent company of seven home service brands, including Budget Blinds, LLC. At HFC, she held several senior leadership roles, including Vice President of Marketing, Vice President of Franchise Relations, and Vice President of Operations – Budget Blinds.

Kelly combines deep franchise business expertise with a strong passion for marketing and communications to drive franchisee success in local markets. At HFC, she played a key role in the growth of several franchise brands, helping establish HFC as one of the largest home service franchisors in the United States.
Earlier in her career, she also held positions at FranWise, a franchise operations consulting firm, and Money Mailer, LLC, a direct mail company, where she served as Director of Internal Communications.