Lou Anne Banks
Lou Anne Banks serves as Chief Marketing Officer for ARCpoint Franchise Group. She is an innovative and transformational marketing and communications executive with a proven track record building brands, generating traffic and delivering profitable sales in the retail, hospitality, education and wellness industries. During her 25-year career, she has held executive-level positions within both agencies and corporations. She has served as primary decision maker in her roles as CMO of The Learning Experience, Vice President of Marketing for Johnny Rockets and Smokey Bones, Director of Marketing for Bonefish Grill, and as a senior strategist to McDonald’s Restaurants, Choice Hotels, CVS/pharmacy, Kohl’s, Volkswagen and other multi-unit retailers and franchisors. She also has worked extensively with franchisees and co-ops to build systems, products and tools to further lo4cal and regional success.
Lou Anne is well-versed in all aspects of marketing leadership, including corporate strategy, change management, team development, budget oversight, brand building, research and analytics, product development, integrated marketing, sales generation, reputation management and franchise sales.
A Delaware native, Lou Anne graduated from Western Maryland College with degrees in Psychology and Communications. She lives in Fort Lauderdale, Florida.